As far as I know - neither Wiha nor Blue Spruce make Brad Awls.
A brad awl is a somewhat archaic tool used to create small holes using a turning or twisting motion.
The best modern one that I know about comes from Veritas - Lee Valley
A Marples version is shown on the Wikipedia citation:
Amazon also lists several:
Some others that are shown as brad awls seem to have sharp points - more akin to scratch awls (marking tools), square-blade pointed birdcage awls (traditionally used for poking holes for caning birdcages) or sewing awls
With this bit of tutorial over - I can say that I agree with you that Blue Spruce makes some very pricey tools. Many of these are crafted as much for appearance and pride of ownership as they are for functionality.
Their choice of curly maple for a scratch awl handle - I suspect is based more on aesthetics than on pure functionality. Blue Spruce like some other small manufacturers (Bridge City comes to mind here) make some nice tools that seem to appeal to well-heeled tool users (or possibly collectors). For a general purpose scratch awl - I’ve always been happy with the inexpensive old ones I have from CS Osborne:
but ones from Wiha like these:
should do nicely as well. The second Wiha one is more akin to a birdcage awl - used for puching and reaming holes
Much as I like tools and have resources to buy what I like, I have not been tempted to spend a lot of money on an awl or other Blue Spruce marking tools: