Didn’t see this anywhere. Figured I’d share. Announced early today. Lowe’s to begin selling Craftsman in 2018.
As a Craftsman fan, Frankly, I’m not terribly excited. While it’s good to see SBD trying to do something with Craftsman, the square footage of Lowe’s tool section (at least around here) is considerably smaller than Sears’ tool section, and only a fraction of it will be devoted to Craftsman, whereas Sears obviously devoted nearly all the tool section to Craftsman.
The Lowe’s Craftsman items will all be SBD stuff. It will be 100% different than what Sears has or will be selling (if they are still afloat). The Lowe’s rollout could be the first look we get at the new SBD Craftsman line-up. Ace Hardware and other retailers offering Craftsman are selling Sears Craftsman and probably will be for awhile.
One interesting facet of this is that Lowe’s was one of the names kicked around as a potential buyer for Craftsman when SHC indicated they were interested in selling a couple years ago. They’ve thrown a lot a lot money trying to establish their Kobalt brand with mixed results, and they do not carry big brands Ryobi, Ridgid, and Milwaukee that main competitor Home Depot does. Many thought it a wise move to drop the Kobalt name and pick up the much bigger Craftsman name.